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Pokies Direct AU operates a structured affiliate and partner program designed for content creators, review platforms, comparison sites, and digital publishers across Australia. This page outlines the program structure, commission models, application process, and support available to partners.
Program Overview
Our partner casino runs a two-tier commission model to accommodate different traffic sources and business models:
- Revenue Share Model - Earn a percentage of net gaming revenue (NGR) generated by players you refer. This model suits long-term partners with consistent player volume.
- Cost Per Acquisition (CPA) - Receive a fixed payment for each qualified new player signup. Ideal for performance marketers and content creators with smaller but high-intent audiences.
Both models operate on a net revenue basis, meaning commissions reflect actual player activity rather than signup volume alone.
Commission Structure
Australian casino affiliate programs typically operate within these ranges, and our partner casino aligns with industry standards:
| Model | Commission Range | Payment Frequency | Minimum Threshold |
|---|---|---|---|
| Revenue Share | 25-40% NGR | Monthly | AUD $50 |
| CPA | AUD $25-$80 per signup | Monthly | AUD $50 |
| Hybrid | Tiered (25-40%) + CPA bonus | Monthly | AUD $50 |
Commission rates depend on traffic volume, player quality, and promotional compliance. Higher-performing partners may negotiate improved terms after a 90-day evaluation period.
Who Should Apply
The program accepts applications from:
- Content Creators - Pokies reviewers, gambling education channels, and entertainment bloggers with engaged audiences
- Review & Comparison Sites - Platforms comparing Australian online casinos and pokies venues
- Niche Publishers - Finance blogs, entertainment sites, and lifestyle publications with relevant readership
- Affiliate Networks - Established networks managing multiple publishers
Applicants must comply with Australian gambling advertising standards (AANA Code, IGA 2001) and our responsible gambling policies. We do not partner with sites promoting problem gambling or targeting excluded jurisdictions.
How to Apply
- Submit Application - Complete the partner intake form with your site details, traffic metrics, and promotional channels
- Verification Review - Our partnerships team assesses your audience, content quality, and compliance posture (3-5 business days)
- Agreement Execution - Sign the affiliate agreement and receive login credentials for the partner portal
- Campaign Setup - Access marketing materials, tracking links, and reporting dashboards
- Go Live - Begin promoting with unique affiliate codes and monitor performance in real time
Applications are reviewed on a case-by-case basis. We prioritize partners with genuine player audiences and transparent traffic sources.
Marketing Materials & Support
Partners receive:
- Tracking Links & Codes - Unique URLs and promo codes for accurate player attribution
- Banner Assets - Pre-designed graphics (300x250, 728x90, 970x250) optimized for desktop and mobile
- Landing Page Templates - Customizable HTML pages for direct traffic campaigns
- Product Feeds - Real-time pokies and casino game data for dynamic content
- Performance Dashboard - Daily reporting on clicks, signups, revenue, and commissions
- Dedicated Support - Email and Slack access to the partnerships team for campaign questions
Payment Schedule & Thresholds
Commissions are calculated monthly and paid via bank transfer or alternative methods:
- Reporting Period - Calendar month (1st-last day)
- Payment Date - 15th of the following month
- Minimum Threshold - AUD $50 per payout cycle
- Currency - Australian dollars (AUD)
Balances below the threshold carry forward to the next month. Partners can request manual payouts for balances exceeding AUD $500.
Responsible Gambling & Compliance
All promotional activity must include responsible gambling messaging and links to Gambling Help Online. Our partner casino holds a valid Australian gambling license and operates under strict regulatory oversight. Partners who violate advertising codes or promote problem gambling will be suspended without notice.
To apply or discuss partnership terms, contact our affiliates team at partnerships@pokiesdirectau.com.